Thesis

Anastacia, Anastacia (2024) The influence of distribution, sales promotion, and personal selling towards repurchasing decisions at PT Nusantara Autopart Persada. Bachelor thesis, Universitas Pelita Harapan.

Andrayani, Irene (2024) The influence of physical environment on guest experience with moderation of hotel cleanliness at The Apurva Kempinski Bali. Bachelor thesis, Universitas Pelita Harapan.

Angeline, Angeline (2024) The effect of personal selling, sales promotion, and word of mouth toward consumer purchase decision at PT Indako Trading Coy Medan. Bachelor thesis, Universitas Pelita Harapan.

Angeline, Michelle (2024) The influence of brand image, product quality, and e-wom on customers buying decision at PT Alexa Medika, Medan. Bachelor thesis, Universitas Pelita Harapan.

Anggelo, Albert Hansen (2024) The influence of brand image, trust, and e-wom on customers repurchase intention at PT Gatot Subroto Medika Utama, Medan. Bachelor thesis, Universitas Pelita Harapan.

Aurelia, Jocelyn (2024) The influence of social media marketing, brand image, and promotion on customer purchase decision at Ma-bac Cemara Asri Medan. Bachelor thesis, Universitas Pelita Harapan.

Austen, Jevon (2024) The effect of promotion, brand image, and product quality on customer satisfaction at pt karya furnindo modern. Bachelor thesis, Universitas Pelita Harpan.

Badres, Mhd Khadafi (2024) Effects of compensation and promotion on work motivation of employees pt indomarco prismatama (indomaret) in aceh tamiang district. Bachelor thesis, Universitas Pelita Harapan.

Benstiewert, Benstiewert (2024) The influence of brand image, promotion, and product quality towards buying interest at PT Indo Global Sumatera. Bachelor thesis, Universtias Pelita Harapan.

Caren, Vicky (2024) The effect of store atmosphere and promotion toward consumer purchase decision at Boothcin Coffee Medan. Bachelor thesis, Universitas Pelita Harapan.

Carista, Carista (2024) The influence of visualization of food appearance and food quality on customer satisfaction at Taipan restaurant, Medan. Bachelor thesis, Universitas Pelita Harapan.

Chaimer, Malvin (2024) The influence of perceived price and brand image on intention to buy kereta api cooking oil at PT Jampalan Baru, Tanjung Balai. Bachelor thesis, Universitas Pelita Harapan.

Chairudy, Jeff Antonio (2024) The effects of menu diversity, ambience and hygiene on customer retention in Jumbo Seafood Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.

Chalim, Wilbert Janico (2024) The influence of distribution, perceived value, and product innovation on purchase decision at PT Sinar Sosro, Medan. Bachelor thesis, Universitas Pelita Harapan.

Chandella, Celestine Wenzel (2024) The effect of promotion and customer experience at PT Maxx Coffee Prima Medan on customer repurchase intention mediated by customer satisfaction. Bachelor thesis, Universitas Pelita Harapan.

Chandra, Aurelya (2024) The influence of reviews, online shopping experience, and free shipping on purchasing decision at Shopee marketplace in Medan. Bachelor thesis, Universitas Pelita Harapan.

Chandra, William (2024) The influence of brand image and product attribute on customer purchase decision for Vivo product at PT Generasi Indo Seluler, Medan. Bachelor thesis, Universitas Pelita Harapan.

Chandrigo, Joselyn (2024) The influence of location, service quality, and guest experience towards guests' loyalty at Aryaduta Hotel Medan. Bachelor thesis, Universitas Pelita Harapan.

Christy, Michelle (2024) The influence of service quality, food quality, and pricing perception towards customers satisfaction at Royal Thamrin Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.

Chuandry, Chatrine (2024) The effect of store atmosphere and menu variation towards customer satisfaction at Coffein Coffee Tebing Tinggi. Bachelor thesis, Universitas Pelita Harapan.

Claudia, Claudia (2024) The influence of trust, company image, and word of mouth toward consumer satisfaction using grab in Medan city. Bachelor thesis, Universitas Pelita Harapan.

Claudy, Tiffany (2024) The influence of service quality, sales promotion, and brand awareness on Aceh customer's purchase decision at PT Sari Kebun Alam. Bachelor thesis, Universitas Pelita Harapan.

Colleen, Catherine (2024) The influence of communication, employee training, employee engagement toward employee performance at Aloft Bali Seminyak. Bachelor thesis, Universitas Pelita Harapan.

Dennis, Dennis (2024) The influence of trust, product quality, and service performance towards customer loyalty at PT Karya Mandiri Pratama Plasindo, Medan. Bachelor thesis, Universitas Pelita Harapan.

Djingga, Angelia (2024) The influence of internal corporate social responsibility actions and quality of work life toward employee retention from employee perspective at the Sanchaya Bintan. Bachelor thesis, Universitas Pelita Harapan.

Ebel, Ebel (2024) The effect of product quality, location, and store atmosphere on consumer purchase decision at Piacevole Coffee Aipda Ks Tubun branch Medan. Bachelor thesis, Universitas Pelita Harapan.

Efenlie, Taffia (2024) The influence of cafe atmosphere, customer satisfaction, and social media marketing on instagram towards purchasing intention at Nakama Brew Guru Patimpus Medan. Bachelor thesis, Universitas Pelita Harapan.

Efenlie, Taffia (2024) The influence of café atmosphere, customer satisfaction, and social media marketing on instagram towards purchasing intention at Nakama Brew Guru Patimpus Medan. Bachelor thesis, Universitas Pelita Harapan.

Fany, Fany (2024) The influence of web design, e-customer service, security, and fulfillment toward customer satisfaction and repurchase intention at Bukalapak in Medan. Bachelor thesis, Universitas Pelita Harapan.

Felix, Felix (2024) The influence of perceived value, promotion, and brand image towards purchase decision at PT Indonesia Airasia. Bachelor thesis, Universitas Pelita Harapan.

Ferren, Ferren (2024) The influence of brand image and product quality toward customer purchase decision at Shihlin Taiwan Street Snacks in Sun Plaza Medan. Bachelor thesis, Universitas Pelita Harapan.

Florencia, Selina (2024) The effect of service quality and advertising toward consumer satisfaction of Odette Resto & Cafe vegetarian. Bachelor thesis, Universitas Pelita Harapan.

Florent, Vicky (2024) The influence of training on employee performance; the mediating factor of teamwork at The Ritz-Carlton, Bali. Bachelor thesis, Universitas Pelita Harapan.

Fransisca, Carin (2024) The effect of employee training and reward on employee performance at Platinum Hotel , Rantau Prapat. Bachelor thesis, Universitas Pelita Harapan.

Friscillia, Friscillia (2024) The influence of trust, company image, and timeliness towards purchase decision at PT Anugerah Kreasi Selaras, Medan. Bachelor thesis, Universitas Pelita Harapan.

Gabriella, Gabriella (2024) The influence of service quality, product quality, and brand image towards customer loyalty at Kopi Soe Medan. Bachelor thesis, Universitas Pelita Harapan.

Ganadi, Chintya Aurelya (2024) The influence of altruistic and egoistic value on local organic fruits purchase intention in Medan along with the mediating role of consumer attitudes. Bachelor thesis, Universitas Pelita Harapan.

Ghaliya, Tuhfatul (2024) The effect of price, service quality, and product quality on customer satisfaction at Kuhi Resto Medan. Bachelor thesis, Universitas Pelita Harapan.

Grace, Grace (2024) The influence of brand awareness, social media advertising, and e-word of mouth on consumer purchase decision for PT. Atomy Indonesia Group at Medan. Bachelor thesis, Universitas Pelita Harapan.

Gunawan, Emerson (2024) The influence of benefit, trust, and user convenience towards customer intention using mobile banking at PT. Bank Maybank Indonesia tbk. Bachelor thesis, Universitas Pelita Harapan.

Gunawan, Davin (2024) Employee productivity as the result of training with the moderation of work life balance at Bvlgari Resort Bali. Bachelor thesis, Universitas Pelita Harapan.

Gwenawan, Ferry (2024) The effect of servicescape, digital marketing, and word of mouth on customer repuchase intention at Aryaduta Hotel Medan. Bachelor thesis, Universitas Pelita Harapan.

Haudy, Natalia (2024) The influence of social media advertisement, service quality, word of mouth toward customer purchase decision at Alvina hotel, Pematang Siantar. Bachelor thesis, Universitas Pelita Harapan.

Herminto, Angeline (2024) The influence of facilities and service quality on customer satisfaction at The Ritz-Carlton Bali. Bachelor thesis, Universitas Pelita Harapan.

Ho, Aurelia (2024) The influence of performance expectancy, effort expectancy, social influence, hedonic motivation, and price towards customer satisfaction and customer loyalty at Tokopedia in Medan. Bachelor thesis, Universitas Pelita Harapan.

Honata, Cynthia (2024) The effect of brand image, brand awareness, and physical environment towards customer retention at Hai Kou Huo Guo in Medan. Bachelor thesis, Universitas Pelita harapan.

Hulu, Gisella Kinetha Roescha (2024) Pengaruh online review, social media marketing, dan kualitas pelayanan terhadap minat beli ulang pada PT Kreativitas Aset Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Hutasoit, Ferdy (2024) Pengaruh kualitas produk dan citra merek terhadap keputusan pembelian di PT. Wahana Graha Makmur Sidikalang. Bachelor thesis, Universitas Pelita Harapan.

Ignacia, Vellysca (2024) The influence of product diversity, sales promotion, and customer preference towards wafer tango’s customer purchase decision in Medan. Bachelor thesis, Universitas Pelita Harapan.

Jayadi, Jasvin (2024) The effect of experiential marketing, relationship marketing, and personal selling toward customer loyalty at DBS Bank Imam Bonjol branch Medan. Bachelor thesis, Universitas Pelita Harapan.

Jeanet, Jeanet (2024) The influence of application ease of use, reliability, and responsiveness on satisfaction of Telkomsel users in Medan. Bachelor thesis, Universitas Pelita Harapan.

Jessica, Jessica (2024) The influence of social media marketing, store atmosphere, and customer experience towards revisit intention at Zisel Gelateria Cafe Medan. Bachelor thesis, Universitas Pelita Harapan.

Jocellyn, Jocellyn (2024) The influence of social media marketing, service quality and store atmosphere on consumer purchase decision using brand image as intervening variable at PT Berjaya Sally Ceria, Sour Sally – Cemara Asri. Bachelor thesis, Universitas Pelita Harapan.

Jocelyn, Jocelyn (2024) The influence of brand image, digital marketing, and store atmosphere towards customer purchase intention in Momoyo Pancing. Bachelor thesis, Universitas Pelita Harapan.

Joshe, Joshe (2024) The effectiveness of implementing online distribution through website and online travel agents (OTAs) for room occupancy at The Trans Resort Bali. Bachelor thesis, Universitas Pelita Harapan.

Justin, Justin (2024) The influence of price, product quality, and service quality towards customer satisfaction and customer loyalty at Starbucks Sun Plaza Medan. Bachelor thesis, Universitas Pelita Harapan.

Juvania, Elita (2024) The influence of menu diversity and price perception on customer purchase interest at Pondok Indah Restaurant, Medan. Bachelor thesis, Universitas Pelita Harapan.

Juvina, Aurellia (2024) The influence of brand image and product quality toward purchase decision of Madame Gie Cosmetics in Medan’s e-commerce market. Bachelor thesis, Universitas Pelita Harapan.

Kangen, Jesslyn (2024) The influence of service quality, brand image, and application design on customer satisfaction at JNE in Medan. Bachelor thesis, Universitas Pelita Harapan.

Katherine, Katherine (2024) The influence taste of food, social media and store atmosphere on buying intentions at PT Opal Coffee, Medan. Bachelor thesis, Universitas Pelita Harapan.

Kierminto, Chatryn Valenxia (2024) The effect of word of mouth, trust, and brand image towards customer satisfaction on flying with Lion Air. Bachelor thesis, Universitas Pelita Harapan.

Koesoema, Richelle Aurellia (2024) The influence of service quality, brand image, and ambience towards customer loyalty at Tip Top Restaurant in Medan. Bachelor thesis, Universitas Pelita Harapan.

Kusuma, Vincent Yeohandi (2024) The influence of product quality, service quality and perceived quality on repurchase intention at CV Sinar Kencana Mas. Bachelor thesis, Universitas Pelita Harapan.

Lee, Timothy (2024) The influence of brand experience, brand personality, and sales promotion on brand equity with brand image as an intervening variable (a study of the pplite photocopy paper brand at pt Ambona Semesta). Bachelor thesis, Universitas Pelita Harapan.

Leslie, Russel (2024) The influence of brand image, promotion, and trust on customer purchase decision at pt Pou Sukses Bersama. Bachelor thesis, Universitas Pelita Harapan.

Lewis, Edric (2024) The influence of marketing innovation and hotel environment towards brand recommendation and brand loyalty through brand prototype at Karibia Boutique Hotel, medan. Bachelor thesis, Universitas Pelita Harapan.

Lidjon, Jeslyn (2024) The influence of perceived value, atmosphere, food quality and promotion toward revisit intention at baked at Laurence Medan. Bachelor thesis, Universitas Pelita Harapan.

Lieviera, Callista (2024) The influence of cafe atmosphere, product quality, and service quality towards repurchase intention in Warung Kopi Srikandi Cemara Asri. Bachelor thesis, Universitas Pelita Harapan.

Lumban Toruan, Gabriella Oktaviana (2024) The influence of digital marketing and brand image on PT Matahari Department Store tbk customer purchasing intention in Medan mediated by perceived value. Bachelor thesis, Universitas Pelita Harapan.

Maulana, Alief Ridzki (2024) The influence of reliability, privacy, apps design, and customer service and support towards e customer satisfaction and e customer loyalty on Ovo in Medan. Bachelor thesis, Universitas Pelita Harapan.

Mutiara, Crysani (2024) The mediating role of work engagement between service recovery awareness and employee empowerment on service recovery performance at the Ritz-Carlton Bali. Bachelor thesis, Universitas Pelita Harapan.

Orlando, Felix (2024) The effect of experiential marketing, relationship marketing and word of mouth toward customer purchase decision at PT Dodorindo Jaya Abadi. Bachelor thesis, Universitas Pelita Harapan.

Owen, Albert (2024) Influence of perceived quality and promotion on purchase decision at PT Pilar Sukses Bersama. Bachelor thesis, Universitas Pelita Harapan.

Pasaribu, Timothy Robin Barita (2024) Customer experience, product diversity, and perceived convenience on repurchase intention mediated by customer satisfaction at Cold ‘n Brew, Medan. Bachelor thesis, Universitas Pelita Harapan.

Prationo, Angel Violeta (2024) Impact of promotion, store atmosphere and perceived value on customer loyalty at Savo Multatuli. Bachelor thesis, Universitas Pelita Harapan.

Presley, Careen (2024) The influence of e-word of mouth, ease of use, and trust towards customer purchase intention on Soco by Sociolla application. Bachelor thesis, Universitas Pelita Harapan.

Putri, Annysa (2024) The effect of participation, working condition, reward, teamwork, and training on job satisfaction and job loyalty of the employee at Syifa Medan Clinic. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.

Reni, Reni (2024) The influence of product quality, service quality, and brand image on customer satisfaction in Kanvaz Resort Seminyak. Bachelor thesis, Universitas Pelita Harapan.

Riando, Calvin (2024) Predicted purchase motivation from lifestyle moderated by social enjoyment at Mamatjoe Dimsum Restaurant. Bachelor thesis, Universitas Pelita Harapan.

Roosaris, Angeline (2024) The influence of service quality, price fairness and store atmosphere towards customer satisfaction at the Dining Room, the Sanchaya Bintan. Bachelor thesis, Universitas Pelita Harapan.

S, Rifka Cyndi Lidia (2024) The influence of training, the leadership style and placement on job satisfaction at Grand City Hall hotel Medan. Bachelor thesis, Universitas Pelita Harapan.

Salim, Novia Faustine (2024) The influence of unibis’s brand image, promotion, and design packaging on customer purchase decision at PT Alamjaya Wirasentosa. Bachelor thesis, Universitas Pelita Harapan.

Samuel, Patrick Binoto (2024) The moderation role of social media between experience quality, prior knowledge, and intention to visit at Pos Bloc Medan. Bachelor thesis, Universitas Pelita Harapan.

Santoso, Winni (2024) The analysis of direct booking and online travel agent booking towards customers decision making in Aryaduta Medan. Bachelor thesis, Universitas Pelita Harapan.

Sharon, Sharon (2024) The influence of electronic word of mouth, product quality, and social media presence toward purchase decision at Johnson’s baby product. Bachelor thesis, Universitas Pelita Harapan.

Sherina, Sherina (2024) The influence of brand image, customer social media engagement, and perceived quality on customer purchase intention at four points by Sheraton Medan. Bachelor thesis, Universitas Pelita Harapan.

Sidauruk, Tessa Monica (2024) The effect of service quality, brand image, and product quality on revisit intention at Kedai Kopi Kebun, Medan. Bachelor thesis, Universitas Pelita Harapan.

Sienna, Florence (2024) The effect of product quality, brand image, and price sensitivity towards brand loyalty of Revlon with customer satisfaction as mediating variable. Bachelor thesis, Universitas Pelita Harapan.

Solid, Mandy (2024) The influence of subjective norms and perceived behavioral control towards purchase intention with attitude as the intervening variable: a case study of Zara Medan. Bachelor thesis, Universitas Pelita Harapan.

Stefannie, Stefannie (2024) The influence of brand image, restaurant atmosphere, and social media promotion towards customer purchase intention at Ta Shanghai Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.

Steven, Steven (2024) The influence of credibility, perceived ease of use, and promotion on behavioral intention in using digital remittance at Top Remit Medan: the moderating role of technological anxiety. Bachelor thesis, Universitas Pelita Harapan.

Sucaidy, Jeffrey (2024) The effect of store location and mall layout on tenant's loyalty at Sun Plaza, Medan. Bachelor thesis, Universitas Pelita Harapan.

Syakira, Salsabila (2024) Pengaruh motivasi,kepuasan,dan disiplin kerja terhadap kinerja karyawan pada PT Metromatika Teknologi Rekayasa. Bachelor thesis, Universitas Pelita Harapan.

Tanady, Angel (2024) The influence of person-organization fit and person-job fit on UPH Medan hospitality students’ job pursuit intention in hospitality industry moderated by work environment. Bachelor thesis, Universitas Pelita Harapan.

Tanaga, Rio Ariestama (2024) Examining the effect of influencer's experience, trustworthiness, attractiveness, and content usefulness towards consumer purchasing behaviour at Skintific_id with follower congruence as moderator. Bachelor thesis, Universitas Pelita Harapan.

Tandika, Steven Albert (2024) The effect of work motivation and leadership on employee performance with job satisfaction as a mediation variable on employee of PT Lautan Biru Raya. Bachelor thesis, Universitas Pelita Harapan.

Tania, Charista (2024) The effect of atmosphere, promotion, and customer experience on repurchase intentions at The Sari Laut Mbak Sri Restaurant. Bachelor thesis, Universitas Pelita Harapan.

Tantri, Selina (2024) The influences of work conflict, work stress, and work environment towards employee performance at PT Inti Sukses Insani in Riau. Bachelor thesis, Universitas Pelita Harapan.

Theofanus, Delvin (2024) The influence of trust, ease of use, promotion, and e-service quality towards customer loyalty of online food delivery services at Gojek in North Sumatra. Bachelor thesis, Universitas Pelita Harapan.

Thomas, Thomas (2024) The effect of service quality, food quality, and cafe atmosphere on customer satisfaction at The Brewing Space Cafe Medan. Bachelor thesis, Universitas Pelita Harapan.

Tiffany, Agnes (2024) The influence of service quality and servicescape on customer revisit intention with customer delight as the intervening variable at Guang Wei Yuan Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.

Tiona, Tharis (2024) Pengaruh subjective norm, perceived behavioral control, self efficacy, dan entrepreneurship education terhadap entrepreneurial intention pada mahasiswa jurusan entrepreneur di JABODETABEK = The influence of subjective norm, perceived behavioral control, self efficacy, and entrepreneurship education towards entrepreneurial intention of entrepreneur students in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Tisna, Annarica (2024) The influence of physical environment aesthetics, food aesthetics, and labor aesthetics toward customer retention; the mediating factor of customer satisfaction at Common Folks Coffee Roasters Multatuli Medan. Bachelor thesis, Universitas Pelita Harapan.

Tjugiarto, Alexander (2024) The effect of customer experience, product specification, and company reputation toward purchase decision at PT Jati Waja Pratama. Bachelor thesis, Universitas Pelita Harapan.

Valda, Valda (2024) The influence of location, product innovation, and taste on customer purchase decision at Blooms Cafe, Medan. Bachelor thesis, Universitas Pelita Harapan.

Valentine, Natasya (2024) The influence of store atmosphere and brand image on customer’s buying intention at Junction Café, Medan. Bachelor thesis, Universitas Pelita Harapan.

Valerie, Valerie (2024) The influence of food quality, service quality, and atmospheric towards customer satisfaction at Hibiki Japanese Bowl & Coffee Multatuli Medan. Bachelor thesis, Universitas Pelita Harapan.

Vanesha, Vanesha (2024) The role of local food attributes on tourists’ future intentions moderated by food culture differences at Warung Babi Guling Pande Egi. Bachelor thesis, Universitas Pelita Harapan.

Vanessa, Vanessa (2024) The influence of social media marketing, trust, and product quality on customer purchase decision for honda esaf at PT Indako Trading Coy- Pemuda Branch, Medan. Bachelor thesis, Universitas Pelita Harapan.

Vanessa, Putri Nadia (2024) The influence of service quality, product quality, and store atmosphere towards customers satisfaction at Tapao Food Co. Medan. Bachelor thesis, Universitas Pelita Harapan.

Vella, Vella (2024) The effect of service quality and experiential marketing on consumer loyalty at Djohnpao Kopitiam Multatuli Medan. Bachelor thesis, Universitas Pelita Harapan.

Veronica, Veronica (2024) The influence of perceived ease of use and perceived usefulness on intention to use Permatamobile X in Medan with trust as a mediating variable. Bachelor thesis, Universitas Pelita Harapan.

Vincent, Vincent (2024) The influence of customer trust and reputation on customer loyalty at PT Pratama Diesel Niaga Sentosa, Medan. Bachelor thesis, Universitas Pelita Harapan.

Vincent, Vincent (2024) The influence of customer trust, customer satisfaction, and sales promotion on customer loyalty at PT Piro Walet,Medan. Bachelor thesis, Universitas Pelita Harapan.

Vinytha, Vinytha (2024) The influence of online customer review, promotion, and word of mouth on customer puchase decision at Artech Electronics, Medan. Bachelor thesis, Universitas Pelita Harapan.

WONG, LOUIS (2024) The influence of social media advertisi ng, customer trust, and customer value on customer repurchase intention at PT Uniskai Petualangan Selangit, Medan. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Jesslyn (2024) The influence of service quality, promotion, and brand image on customer satisfaction in choosing DHL Express Medan. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Angeline (2024) Analysis of the influence of food quality, service quality and store atmosphere on customer satisfaction at The Cafe House. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Angelyn (2024) The effect of social media marketing, brand awareness and food quality towards purchase intention at Fritto Chicken Williem Iskandar. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Jane Nathasya (2024) The effect of customer trust, service quality, and brand image on customer satisfaction at PT. Sicepat Ekspres in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Wedness (2024) The influence of service quality, facilities, and brand image on customer satisfaction at PT Tirta Kartika Swimmingpool. Bachelor thesis, Universitas Pelita Harapan.

Wilvian, Sylvie (2024) The influence of service quality, price, and promotion toward Shopeefood customer satisfaction in Medan city. Bachelor thesis, Universitas Pelita Harapan.

Yang, Angeline (2024) The effect of cafe atmosphere, product quality, price perception and lifestyles on customer purchase decision at Habitat cafe. Bachelor thesis, Universitas Pelita Harapan.

Yasmine, Cindy (2024) The influence of marketing mix (product, price, place, and promotion) and service quality on customer satisfaction at PT Jaya Mandiri Bangunan. Bachelor thesis, Universitas Pelita Harapan.

Yunna, Yunna (2024) The influence of service quality and store atmosphere towards customer satisfaction at Aplus Cafe and Restaurant Pematangsiantar. Bachelor thesis, Universitas Pelita Harapan.

Zebua, Karen (2024) The effect of visual merchandising, store atmosphere, and positive emotion of consumers on impulsive buying behavior at PT Matahari Department Store Medan Fair Plaza. Bachelor thesis, Universitas Pelita Harapan.