Kennedy, Stewin (2025) The influence of brand awareness, facility and service quality on customer satisfaction at Ibis Styles Hotel Batam. Bachelor thesis, Universitas Pelita Harapan.

Lim, Anastasia Astrid (2025) The effect of brand image, packaging and promotion on customer purchase decision at PT. Bunda Sari Legit (Affinois), Medan. Bachelor thesis, Universitas Pelita Harapan.

Young, Michael (2025) The impact of customer experience, corporate image, and social media marketing toward customer purchasing decisions at Hotel Aryaduta Medan. Bachelor thesis, Universitas Pelita Harapan.