K

Kennedy, Stewin (2025) The influence of brand awareness, facility and service quality on customer satisfaction at Ibis Styles Hotel Batam. Bachelor thesis, Universitas Pelita Harapan.

L

Lim, Anastasia Astrid (2025) The effect of brand image, packaging and promotion on customer purchase decision at PT. Bunda Sari Legit (Affinois), Medan. Bachelor thesis, Universitas Pelita Harapan.

Y

Young, Michael (2025) The impact of customer experience, corporate image, and social media marketing toward customer purchasing decisions at Hotel Aryaduta Medan. Bachelor thesis, Universitas Pelita Harapan.